Glow Line for pilates and yoga studios

Reedbank Pilates has eight reformers, a mat room and two instructors, with regulars booking through the studio's own class app. The list on Glow Line has six services: an intro offer of three reformer classes at $69, a casual reformer class at $35 for 50 minutes, a mat pilates class at $25 for 45 minutes, slow flow yoga at $25 for 60 minutes, a ten-class reformer pack at $300, and a private reformer session at $95 for 55 minutes. Notes list the beginner times, say to arrive ten minutes early for a first class, say grip socks are needed and sold at the desk for $15, say the ten-class pack lasts four months, and carry one line the owner wrote: questions about an injury or a pregnancy are answered by an instructor before you book.

On a Monday at 6:20 pm, twenty minutes into the evening reformer class, a caller asks whether there is an intro offer for someone who has never done reformer. The assistant gives the $69 offer for three classes and reads the beginner times. She picks Saturday at 8 am, then mentions a lower back injury from last year. The assistant says the instructor will answer that before she books, and takes her name, mobile and the Saturday request. At 7:05 pm the instructor reads the text, rings her for five minutes about the injury, and confirms Saturday with a note to bring grip socks or buy a pair at the desk.

In the studio's first month on Glow Line the line answered 26 calls. Fifteen were people asking about a first class, six were regulars with app questions, and five were messages for the owner. That is well inside Line's 40 answered calls at $29 a month, which is less than one intro offer.