An enquiry inbox is wherever a business keeps the questions people send it that are not yet bookings: a price question by email, a message from the contact form on the website, a bride asking about a date, a note scribbled at the counter. For most small salons these arrive in five places at once, a personal email, two social media accounts, the website form and the pad by the phone, and that is how enquiries get lost. Gathering them into one list, and working through it at a set time, is what makes it an inbox rather than a scatter.
In practice
A day spa counts its enquiries for a month and finds 41: 17 by email, 12 by social media message, 8 through the website form and 4 written on the desk pad. Nine were answered more than two days late, and 6 of those were wedding or group enquiries worth $300 or more each. The spa sets every source that can forward to send to one email address, copies the rest in by hand, and works through the list each morning before the first treatment.
Reply in order of value and urgency: dates and group bookings first, then price questions, then everything else. A short holding reply ("Thanks, we will check the date and come back to you by Thursday") is better than silence while you find out.
In Glow Line
Every account has an enquiry inbox with its own forwarding address. Forwarded emails land on the Enquiries page with a reply link, and you can type one in by hand from a DM or the counter pad. The Salon plan adds a form for your own website. See the enquiry inbox.