A missed call is a call that rang out, went to voicemail or was declined because everyone was busy. In a salon or clinic most missed calls happen for a good reason: hands in foils, a client face-down on the table, gloves on over a clean setup. The trouble is what the caller does next. Regulars ring back or send a text. New clients often try the next business in the search results instead.
A phone's missed call list shows the number and the time and nothing else. You cannot tell from it whether the caller was a regular moving Thursday or a bride with a party of six.
In practice
A two-person beauty salon checks its phone log for a fortnight and counts 47 missed calls, 9 of which left a voicemail. Ringing back the other 38 at the end of each day reaches 21 people, and 8 of them have already booked elsewhere. If even half of those 8 were new clients worth $600 over a year, the fortnight's missed calls cost the salon about $2,400 of future work.
Three habits cut the cost. Whoever is free picks up by the third ring, when someone is free. Unanswered calls divert to something that answers. And every caller who does not get through can still reach you by text or a booking page. Read more on call diversion.
In Glow Line
On the Line and Salon plans, calls you do not answer within about twenty seconds divert to your Glow Line number. The assistant answers from your services, prices and hours, takes a booking request or a message, and texts you the result, so a missed call becomes a text you can act on. See the answered line.